There’s been a lot of online conversation about how digital media
will be (and is being) affected by the explosion in mobile and geo-location technology – including this July 15 article from BetaTales. Smart phones are rapidly and drastically changing the way people access the web, but they are also dramatically shifting expectations for what we do and how we do it on the mobile web. A recent post by HubSpot: 11 Mind Blowing Mobile Marketing Infographics couldn’t illustrate this point more clearly.
For starters, all of us carrying around a Droid, Blackberry, iPhone, etc. have new ideas about how quickly and easily we should be able to get to and navigate the web from our phones (as we all know, it’s never really fast enough). We also have new expectations for what we can do when we get there. For example, we expect to be able to “click to call” from the web if we want to. And with new geo-location technologies taking hold, we’re getting used to local retailers recognizing that we’re nearby.
We see a lot of opportunity here for advertisers and publishers and our network partners, and we’re not alone. It appears that Google and Apple agree, given Google’s return to click-to-call and Apple’s iAd platform. Phone numbers are a natural fit for mobile advertising. Dropping a trackable number into a mobile ad immediately makes that ad more effective, allowing people to do what comes naturally when holding a phone. Behind the scenes, the trackable phone number empowers merchants – many who are looking for more accountable advertising – with performance-based opportunities that let them track calls in the same way they track clicks, then measure what’s working and what’s not. Additionally, our platform enables publishers/affiliates to easily connect with advertisers, find campaigns to promote and leverage the sophisticated call tracking to get credit for the qualified phone traffic they drive.
In this business we see a lot of our partners, advertisers and publishers doing interesting things with mobile, including IconApps, Mobile Posse, OfferMobi. Check out what Mark Roth and Jimmy Chin of OfferMobi have to say about the mobile advertising opportunity and pay-per-call.
We’ll get to some case studies and mobile best practices in future posts. In the meantime, if you’re looking for some interesting perspective on mobile, check out Mobile Local Media co-authored by Kelsey analyst Michael Boland.
What is your strategy for leveraging Mobile Advertising? Leave us a comment here to share some of the things you are doing with Mobile.
http://blog.ringrevenue.com/bid/40236/What-the-Explosion-of-Mobile-Advertising-Means-for-Pay-Per-Call
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