With social boookmarking (Netscape, Digg, Reddit, Furl, Stumble Upon and many more) , YouTube, Google video (is there a difference?), Revver, AskANinja.com and more reasons that i can enumerate to add video to your site, this article is really good simple reading for video search. Absolutely huge demand and not really good ways to get found.
Performics’ VP of search describes how to use site maps and metadata to ensure customers can find your videos.
2006 marks the year that online video content and search became a powerful, popular and very fast growing segment of the online advertising industry. The promise of online video is confirmed by a recent study from the American Advertising Federation which highlighted that by 2010 more than 20 percent of advertising budgets allotted to broadcast TV will shift to online video.
Today the challenge with online video content is a needle in the haystack scenario. The explosion of online video over the last two years has created a huge demand for the search capabilities needed to help users find the content for which they are looking. If you are the needle in the haystack — if you create the content and want consumers to find it easily — there are specific steps and techniques marketers can apply to web pages and the video content itself that will increase the likelihood of content being found.
Video content creators have two primary means to increase the ability for their videos to be viewed: site maps and metadata. Somewhat ironically, both approaches focus on textual descriptions of video files that are video search engines’ sole source of information regarding the contents of those files.
To read the balance of the post, click here.
{ 0 comments… add one now }