This posting is showing the use of traditional cross marketing strategies being used by primarily Internet based companies. using radio, television, QVC and other traditional media channels become part of the mix as the price of clicks continues to grow.MINDING YOUR BUSINESS
Online firms taking a traditional strategy. With the cost of Internet advertising surging as it gains favor, companies like Chicago’s uBid are trying TV and radio to get their messages across
By Ann Meyer, Special to the Tribune, Published January 15, 2007
While online advertising has been all the rage, uBid is turning to direct-response TV ads and other traditional forms of advertising, said Chief Executive Robert Tomlinson.
“We’re looking at what are the upcoming and opportunistic channels” for spreading awareness of the online auction, he said.
Faced with the escalating costs of online pay-per-click advertising, many companies are looking for new tactics to boost response, experts said. For the first time, keywords priced at more than $1 made up more than half the overall search spending in the third quarter of 2006, according to Performics, a search and affiliate marketing division of New York-based DoubleClick.
The overall cost per click has climbed 30 percent to 50 percent per year during the past two years, reflecting advertisers’ willingness to spend more so they don’t miss out, said Cam Balzer, vice president of strategic planning at Performics in Chicago.
For the remainder of the article, click here.
{ 0 comments… add one now }