By LOUISE STORY and MIGUEL HELFT
Published: April 14, 2007
Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion, according to people with knowledge of the deal.
The sale gives Google access to DoubleClick’s advertisement software and, more importantly, its close relationships with Web publishers, advertisers and advertising agencies.
For months, Google has been trying to expand its foothold in online advertising into the area where DoubleClick is strongest — display advertising. Google made its name and still generates the majority of its revenues from search and contextual text ads.
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