Durk Price: I’m happy again today to have Dave Taylor on this podcast. Today, we’re going to talk about. I’m looking for his guidance on corporate podcasting. And, what that means to me is that as a result of me being a blogger for the last six or seven months or so and people have seen my blog and clients have seen my blog, I’ve been asked to help them set up blogs.

That’s relatively straightforward. The second part of it is with time and resources, these people don’t have the time or resources to really consistently post to the blogs so they’ve asked me to be their corporate blogger so to speak. And, in the back of my mind, is kind of what happened to Wal-Mart when someone asked them who is writing their blog and they said they had an employee doing it when in fact it is our PR company.
And, while I’m no Wal-Mart, I think even with smaller companies, we don’t want to be in any potential conflict of interest on their behalf. So, there’s probably no better person to kind of ask this question than Dave and so, Dave, what about all that stuff?

Dave Taylor: Well, that’s an interesting question, Durk. And thanks for having me on. The first thing is that it strikes me that there are two facets to this because there’s the side of how do you market your service.

Durk Price: Yes.

Dave Taylor: And then, there’s the side of what are your recommendations to a client in terms of how it’s disclosed what your relationship is with their organization.

Durk Price: Yes. That’s it exactly.

Dave Taylor: Right. So in the former, I would say that there are definitely models out there like Bloggers For Hire and things like that and I’m a little leery of recommending that because I think that if you say bloggers for hire, it doesn’t sound like it’s a very expensive service.
And, I think that the expectations of a company that would bring on board and organization like that would be, oh I don’t know, may be 5 or 10 bucks an article, and I’m guessing you’d rather be at a higher price point than that.

Durk Price: Well, I’d like to think that I’m providing more value than that and we’re doing a fairly in-depth research on what the customers’ target market is.

Dave Taylor: Right, so, to the point being that if you play, or I guess if you label yourself as a commodity provider, then the fact that you’re defining your market as a commodity market and then it just goes to the lowest bidder.

Durk Price: Yeah.

Dave Taylor: I mean, if you’re just looking for 50 words strung together in a semi-coherent form twice a week, boy, you can get that for 3 bucks from some guy in India.

Durk Price: Yeah, absolutely.

Dave Taylor: You know, but they’re not going to be doing the market research. They’re not going to maybe have a Masters in English. They’re not going to go in interview industry leading figures.
You know, all of those sort of things that you can do are the kind of things that (a) ratchet up your price but (b) make your positioning a little more tricky. And so, it strikes me that, you know, it might be something where you want to be like a strategic online media content consultant or something like that.

Durk Price: Ooh, I like that.
[Laughter]

Dave Taylor: That’s a lot of words but it also, you know, I mean maybe they want you to help them produce a MySpace profile. Maybe they want to have you help them host a weekly lecture in a second-life lecture room that they’ve built, you know.
Or, interview their executive team over some period of time even maybe for internal podcasts or something, you know. I mean, if you just say that you do blogging, then you’re artificially limiting yourself. Obviously, you’re comfortable in multiple media, Durk. So…

Durk Price: Yeah. That’s…

Dave Taylor: That’s a lot of words. I don’t even remember what I just said.
[Laughter]

Durk Price: Actually, we’re recording this so we could kind of go back. I did a… on a subject. Well, that’s actually great. I started writing it down, like strategic online out. So, but I’ll go back and catch it. It’s a buzz word.

Dave Taylor: Or you could just even like new media content.

Durk Price: Yeah.

Dave Taylor: That’s just what your company is or that’s what your title is. New media content.

Durk Price: Yeah, I mean what we are doing for our clients is we’re doing some social media. We’re doing, we actually have a client that has a very cool product or actually, what they sell is retailer sales.
A really cool product line and we’re doing that fits in with the younger generations so we’re actually doing a contest where they’re going to give away a snowboard to the guy who posts the best YouTube boarding video.

Dave Taylor: That’s fun.

Durk Price: Fun stuff like that and so, we’re writing, we’re helping them with the contest rules. We’re helping them, you know, not get in the place where Dove got with YouTube where they talked down to the tubers and got in trouble so, and trying to make it fun at the same time.
So, we are kind of doing more than just blogging. It’s really a strategy like you said. I’m coming out like, I’m a blogger. But, you’re right. It’s really more, it is really trickier than that because of how much we’re really doing to position our customers correctly in online media.

Dave Taylor: Right. You know, and if I may sort of give you a little inside tip is that adding the word strategic always means that your price just doubled.
[Laughter]

Durk Price: I like that one. Yes!
[Laughter]

Durk Price: The eAccountable Strategic Marketing. Yeah!

Dave Taylor: You know, and it’s fair because I think that if I may say so, people that are tactical, people that are in the trenches trying to figure out, oh we got to get three inches further to the east…

Durk Price: Yeah…

Dave Taylor: They’re a dime a dozen. There’s a zillion people that can do that. There are people in college that are very skilled at doing tactical things. That would be things like, can we change the labels on the links in our blogs, how do we change the template.

Durk Price: Yeah.

Dave Taylor: There are a zillion people out there that can do that but in terms of why you should do that, and whether it makes sense for that particular client in that particular industry and how you would ascertain whether it was effective or not, that’s something that all of a sudden you’ve reduced your population of potential, you know, outsource or consultants to maybe a couple of dozen.

Durk Price: Yeah.
Dave Taylor: And that’s really where you and anyone else who’s doing consulting, you really want to be trading on your expertise much more than on your time.

Durk Price: Yeah.

Dave Taylor: So that’s the first half of the question.

Durk Price: Good.

Dave Taylor: So then the second half is the disclosure issue. And, I have to say, that I think that the best you can do is you can offer up a best case or a recommended strategy. But, it’s really up to the client whether or not they want to disclose anything. And, the reason that Wal-Mart keeps getting into trouble, I think, isn’t because they don’t disclose these things but because they’re sort of trying to weasel out of things and frankly, they have organizations, you know, funded organizations that are just tracking what they do to put them into hot water.

Durk Price: Right.

Dave Taylor: You know, when you’re a multibillion dollar company, I think they’re like the second largest company in the world or something like that. I mean, there’s nothing you’re going to do that’s not going to get someone upset and not going to get some ink because that’s just the nature of, you know, this sort of, I don’t know…

Durk Price: Paparazzi, news paparazzi. Yeah…

Dave Taylor: Yeah. Well, I mean this is sort of the critical analysis of industry that we’re all become very accustomed to since frankly Watergate. I mean, prior to Watergate, I don’t think there was much in terms of journalists and publications wanting to spread dirt in that same sense.

Durk Price: I didn’t know you’re old enough to remember Watergate.

Dave Taylor: I’ve read about it.
[Laughter]

Dave Taylor: I’m actually only 18. I’m just very, very productive.

Durk Price: Yeah, very…
[Laughter]

Dave Taylor: Yup. So, you know, in terms of the best strategies or the industry norm, I think that they’ve definitely should (a) determine exactly what their relationship they have with you is; whether you’re a consultant, whether you’re a part-time employee, whether you’re, you know, hired in as an advisor, whether you are, you know, just producing content or whatever as an outsourcer.
If a company does an annual report, and in the annual report the first 10 pages with all those beautiful photographs are done by a third-party professional photographer and a third-party writer and a third-party page layout expert, do you think General Motors is going to have on the inside of the first page of that annual report, “just so we are transparent here, we want to make it clear that these photographs weren’t taken by one of our staff”.

Durk Price: Yeah.

Dave Taylor: That photographer doesn’t expect to get credit and people reading the annual report, if they thought about it would probably expect that a professional photographer was involved.

Durk Price: Right.

Dave Taylor: Now, I know from firsthand experience that I worked in a company and they actually sent a photographer out to our facility to take some pictures for the annual report and interestingly, they brought along a couple of actors because we were not racially and ethnically diverse enough in our lab. So, they actually brought a couple of other people and the photographs that showed up had some of the actual employees but some of the people were just, you know, actor portrayals to make us look more diverse.

Durk Price: And that’s starting to push that deal of People Watch Wal-Marts of the world.

Dave Taylor: Right. And I agree. And that’s something, I was pretty upset at the time because it was like this is misrepresenting. You know, it is one thing to say that, you know, we don’t have a professional photographer on staff. Okay, that’s fine.

Durk Price: Yeah.

Dave Taylor: But when you start conveying that all these people, all these happy smiling people in this photograph in front of this expensive equipment, they’re all employees of the company that you’ve invested in. Well, actually no, they’re not.

Durk Price: It’s like AT&T’s new ad showing this really nice call center with ethnically diverse really attractive young aggressive, you know, 25- to 30-year-olds. Do you really believe AT&T has a call center like that? I mean…

Dave Taylor: Wait, so you’re saying that the Deathstar might engage in occasional bit of misrepresentation? Oh, the horror!
[Laughter]

Durk Price: And I guess we’ve gotten so hardened in our lives that we just expect it. And yet, when people find an obvious or less than obvious mess-up, they just pounce on you.

Dave Taylor: Yeah. Well, I mean, that’s what’s interesting. I don’t know if you’ve seen some of Vonage or Vonage, depending on how you pronounce it. Some of their recent TV spots but they actually have “real customers” and I actually believed them because they’re actually not particularly attractive.

Durk Price: Yeah.

Dave Taylor: And, it’s sort of just a little jarring to watch that when you’re sort of sandwiched between all these other ads because everyone is so darn beautiful on television and

in movies.
And, you know that it’s really hard to like be a Burger Joint that’s open all night and to find five good-looking women who are going to say on camera, “Oh, I love your burgers!”, and I especially love coming and getting one at two in the morning.

Durk Price: Yeah.

Dave Taylor: It’s reminds me of Sandra Bullock in the movie “The Net”. Remember that all those years ago?

Durk Price: Yeah.

Dave Taylor: Right. All she did was she just stayed at home. She never went out. She got pizza deliveries. She had no food in her kitchen and yet, somehow, when she put on a bikini, she was smoking sexy. Go figure.
[Laughter]

Durk Price: It could happen.

Dave Taylor: It could. You know, I mean, I believe the movie.
[Laughter]

Durk Price: Yeah, the premise of that was 2024 in 1984 and 1994 is something like that. I mean, they were so far away from being able to actually go what they said they could do at that point. It was kind of ridiculous.

Dave Taylor: Right, right. So, why did we call…

Durk Price: Well, anyway, so whatever you’re saying is that I need a concise purpose when I hire on and understanding that my customers are going to have me do X and that I should also encourage them to the extent they’re comfortable to identify me as that person.

Dave Taylor: Right. And that’s where having an organizational name. Even if you just create a DBA, an organizational name that’s something like New Media Content Solutions, then you can really have it where they publish the article and then just at the bottom it has a little tag line. You know, contributions by Durk of New Media Content Solutions. Something like that. That’s pretty innocuous.

Durk Price: Yeah.

Dave Taylor: That’s not something where it’s going to be like, “Oh, it’s looks like they’re outsourcing their blog entries!” And, if they are, who’s really going to care. As long as it’s something that the company endorses, it therefore represents the opinion of the company. It doesn’t need to be written by an employee for that to be the case.

Durk Price: Absolutely.

Dave Taylor: I mean, you know, people hire speech writers. The speech writer doesn’t have to be an employee to putting the words in the mouth of the person who is nonetheless going to stand by them and will have that represent not just their opinion but the opinion of that company.

Durk Price: And, in everything I do my client has full editorial control. If he doesn’t feel it’s appropriate, you know, we edit or remove it. And, so that he has full rights to input in what I put out there though my intent as always is to show the company fairly.
And the other thing is we’re not really, I have not been involved in the things I’ve done in any way trying to take a negative course toward any other company. That is not really my thought process in life. And I don’t think it’s really necessary. And this, what we’re doing really is for the blogging to just be part of their overall strategy and it’s a way to show them as an expert in their field.

Dave Taylor: Right. And you know, that makes total sense to me. It also seems totally reasonable for them to hire people who are experts in that particular media of communication to make sure it comes out the best. You know, my brother-in-law runs a video production facility and they produce training videos and promotional videos for very large companies. And, you know, it’s not like these companies or a restaurant like an Applebee’s. It’s not like Applebee’s just happens to have three employees that if they just got five hours of extra time could produce really good video that they could distribute to potential partners.

Durk Price: Yeah.

Dave Taylor: So, I guess at some level, I don’t really understand why people get so concerned about this. As long as the company is standing by the words, as long as they’ve read it and approved it, as long as it has that company’s logo on that page, I don’t know that it really matters to me at least who wrote that content.

Durk Price: Yeah.

Dave Taylor: You know, when you go to, just pick a company, HP’s website and you go and read the history of HP, who wrote that?

Durk Price: Yeah.

Dave Taylor: Does it really matter whether it was from an internal PR, some internal marketing, or some external person who just happens to be a very good historian?

Durk Price: And I think it’s also back to the reality of where we are in the world and that is, outsourcing is the norm no matter what the size of the company.

Dave Taylor: Right. And in fact, it is not Dave Taylor talking to you. My name is Miguel. Dave just outsourced this call to me.

Durk Price: Well, Miguel, you’ve done a pretty good job of mimicking Dave Taylor that I saw in Dallas about nine months ago. It’s got to be a year now.
[Laughter]

Dave Taylor: Gracias, senor.
[Laughter]

Durk Price: You’ve done a pretty good job.

Dave Taylor: When we get to the point of, never mind actually. I won’t go there.

Durk Price: And I think those we’re all incredibly common-sensical goal approaches to what.
And it’s not that I shouldn’t worry about it because I think my being concerned with how I portray myself to not only my customers and to who I’m communicating with, you know, I think that also shows, you know, kind of a level of professionalism that maybe you want to see inheriting this kind of process.

Dave Taylor: Right. I mean, I would say that your responsibility basically ends at the point when you disclose the best practices of our industry to your client.
And then let them make the decision and you say, if you choose to hide my contribution, recognize that there’s a, you know, relatively small but there is a chance that down the road, it could backfire, and if you did want to include me, there are a variety of ways you can do it without making me the explicit author of the entries on your blog, or perhaps of the podcast entries or something.

Durk Price: Right.

Dave Taylor: You know, and I think that’s, again, that’s where it’s important where you recognize and suggest to them things like “contributions by” or “contributed by” or “fact-checking by”, or whatever it is. Something that lets your name surface or even just your organization’s name, may be not you.

Durk Price: Yeah. Because actually we’re now at the point we have so much work that I’m hiring other writers to help me with the portions of the writing, whether it’s press releases or blog entries or whatever it is and they’re under my guidance and direction.

Dave Taylor: Right.

Durk Price: So, we’re really getting quite a bit of work but it’s under, you know, a consistent concept to how to do this fairly and I take advantage of what’s available in the marketplace, yeah, but we’re not really doing anything weird to, you know, cause a problem.

Dave Taylor: You’re not doing anything that would be, yeah, I mean I think to me it’s sort of the basic rule of thumb is there anything involved that you’d be embarrassed to have come out on the public stage or that you would then feel awkward explaining to your next potential client.

Durk Price: Absolutely.

Dave Taylor: If you look at something like Wal-Marting Across America, the reason that that came across so poorly in the end and the reason that All I want for Xmas is a PSP came out so poorly is because those weren’t Wal-mart or Sony-branded productions.
If Wal-Mart would’ve said, sponsored by Wal-Mart on the Wal-marting Across America, then at least that would have gone a really big step towards people understanding that this wasn’t in fact what it appeared to be. I mean, people don’t like being lied to.

Durk Price: Yeah.

Dave Taylor: If you say that there’s this couple that’s renting an RV and they’re going to drive across America and they’re going to stay in all the Wal-Mart parking lots and Wal-Mart’s going to subsidize them, you know, I’d probably read that because it would be interesting to read their experiences and I’d know, well, of course, they’re going to say favorable things about Wal-Mart because that the sponsor but I’m an adult and I can recognize that.

Durk Price: Yeah. Absolutely. I think that’s a fair assessment of how we would view that kind of deal and how it would, you know, you process that information and take in, actually a grain of salt what’s really going on.

Dave Taylor: Right. You know, which doesn’t obviate that it might be pretty interesting.

Durk Price: Yeah. Absolutely.

Dave Taylor: You know, in fact, this sort of unspoken other half of the Wal-Marting Across America was that it was a terribly boring blog because it was so overtly hyping Wal-Mart that it really was a disservice for the company.
It even had nothing else have ever come out about it. You know, it’s like you went into Wal-Mart and boy, they have nicest employees. This one woman spent 10 minutes explaining all the different toothbrushes. And it seems like, what about the rest of the town? Did you go anywhere? Did you take any pictures? Are you actually really traveling or is this just like a travelogue of people who work at different Wal-Marts to make the union feel good.

Durk Price: Yeah.

Dave Taylor: You know, so part of the other thing is that typically these aren’t executed very well either. And I think that we will see some really good sort of hidden blogs like this and they would be so well-executed that later what will come out that it was co-sponsored by an organization or something and people will say, so what? It was really fun. I really liked it.

Durk Price: Just like lonelygirl.

Dave Taylor: Yeah. It’s like the…

Durk Price: You ask ninjaguy, there was never any doubt that was a fairly sophisticated deal brought over and so they, you know, came out who they were and nobody was surprised.

Dave Taylor: Right. Just like the Mentos and the Coke stuff, right?

Durk Price: Absolutely, yeah.

Dave Taylor: In YouTube? If it turned out that Mentos actually supplied them with a crate of Mentos and a check for a $1,000 to clean up the mess afterwards, do you think people would say, “Oh, that totally ruins the whole experience!”

Durk Price: Not at all.

Dave Taylor: You know, what difference?

Durk Price: Yeah.

Dave Taylor: So, but at the end of the day, it really is your client’s decision and so the best that you can do is present what you believe are the best practices and make a strong recommendation. I mean, I suppose that you could just take a stance and say, if my name and my organization name will not appear anywhere on the site, then we won’t do it. But I think that might not be necessary. I think that your responsibility is to act as an intelligent advisor, is to act as someone who can recommend a particular strategy for them but it’s up to them to decide what they want to actually do.

Durk Price: And again, we’re not doing adult content. We’re not doing anything against the law. We’re just doing…

Dave Taylor: So why don’t you do all that stuff? Think how much more interesting it would be.
[Laughter]

Durk Price: Yeah, but you know, one of the things that I’ve enjoyed about this and I like a lot of diversity in what I do is we’ve gotten lots of really interesting clients out of this.
I’m a golfer and I’m doing a company that sells hole-in-one insurance. And so, you know, there I am, I got to deal about golfing and golf events and people making hole-in-ones and we’re just come up with all the kind of…

Dave Taylor: Hole-in-one insurance. So is that because golf courses will offer like $5,000 bonus for anyone who gets a hole-in-one?

Durk Price: Yep. And so, in all these corporate and fund-raising events, they say, put a car out there that you win. They buy insurance if someone gets a hole in one and the insurance pays for the car.
So, it’s cheaper to attract all the people out there by paying the insurance than losing… You know, if you’re a charity, you can’t afford to pay for a car, but you can afford the $200 or $500 or whatever it costs for the insurance in case, lo and behold! And hopefully someone makes a hole in one.

Dave Taylor: Boy, that is so much just a complete quantitative success here.
[Laughter]

Dave Taylor: You know that they just sit there with their spreadsheets and they go, here is the average golfer, here’s the average win, here’s the average hook, here’s the average distance, okay, so one person out of 276,000 people makes it.

Durk Price: That’s it exactly. They know what they’re… but that’s the insurance business.

Dave Taylor: Right.

Durk Price: I mean, it’s no different than my daughter sliding in her truck and hitting a little car on the ice. It was horrible.
Nobody got hurt thankfully and the insurance just paid everything. The insurance that I’ve been paying for years and years and years for just this deal paid off. And I would’ve felt horrible if I hadn’t had it because that probably had been eight or nine or $10,000. But, you know, it’s a wonderful world out there at times when you have that happen. So, anyway we got all these diverse, you know, I’m doing a company that sells server racks and they’ve got a cartoon character.
So, we’re talking about doing some YouTube videos just for fun. So, it’s kind of turned in to something you know, beyond where I just thought you know, plugging away and putting in content and really a lot more fun and very diverse.

Dave Taylor: So that’s great. I’m glad to get that update from you.

Durk Price: Yeah. So, anything else, I mean we beat this one up. I appreciate all that. Anything different and fun that you’ve been seeing in the blogosphere or otherwise that’s kind of related?

Dave Taylor: Well, I’ll just say that I’d personally in the last week had quite a little adventure with my blogs because we run Movable Type and they just released a dot upgrade from 3.33 to 3.34 which you wouldn’t think so, actually has some very major changes internally.

Durk Price: Wow!

Dave Taylor: And, I actually like, some two years, hired someone to write some custom anti-spam filters for me.

Durk Price: Yeah, I remember that. Yeah.

Dave Taylor: Right. Well, they didn’t work in 3.34.

Durk Price: Oh no!

Dave Taylor: We actually sort of stalled out and it was amazing. I knew immediately when my admin had upgraded my server because immediately spam started flooding.

Durk Price: Absolutely. You’ve been targeted all along so open up the gates and it would just be awful.

Dave Taylor: They were just opened a little bit and it was awful. So, it ended up where it turns out that Akismet, which is this wonderful anti-comment spam program that Matt Mullenweg wrote and primarily was for WordPress but apparently now you can use it on a whole bunch of different blogs and so now I have that enabled on my Movable Type blog.

Durk Price: Cool.

Dave Taylor: I’m amazed, amazed at how well it works.

Durk Price: Yeah.

Dave Taylor: You know, I’m paying a commercial license for it but that’s a whopping like a dollar and ten a week which is a no-brainer. I’d pay ten times that and it would still be worth it.

Durk Price: Oh, don’t say that. I’ll edit that one out. You don’t want to tell them these things.

Dave Taylor: That’s okay. Matt knows me. In fact it’s his fault that I have a BlackBerry Pearl now because Matt and I were having dinner in Seattle some month or two ago. And, he had just gotten one and I was looking at it and like spontaneous techno lust.
[Laughter]

Durk Price: I hate it when that happens.

Dave Taylor: Yeah, it’s embarrassing.

Durk Price: And, I voted on your bunch on the Blogger of the Year. Anything come out of that yet? I haven’t seen a follow-up. Has that been awarded yet? Or…

Dave Taylor: Yeah. I mean, my experience is that there are a very small number of blogs that are at the very top echelon in terms of readers and they have, you know, major commercial advertising campaigns and they have lots of staff and it’s really impossible to compete with any of them if you’re just a one-person operation.

Durk Price: Yeah.

Dave Taylor: And, you know, I was pleased that for the Webby’s or whatever the hell it is, that I was like fourth place for technology blog. I thought that was pretty extraordinary. But, you know, I was fourth place and not with a bullet, it was my fourth place with a piece of concrete tied to my foot because they had ten, a hundred, a thousand times more votes and, you know. That’s great. There are places like Gizmodo are excellent blogs and well deserve the award. I just wish that they had a category for best one-person versus best multiple-person staff because I think that they really are apples and oranges.

Durk Price: I do too. I do too and you know, they blend everybody in and get an even broader base than individual on top of all that.

Dave Taylor: Right. But you know, nonetheless, it was a pleasure to be nominated and it was great to get all the votes and that was for my askdavetaylor.com site. Just wanted to slip that URL in.

Durk Price: Slip that one in. No problem.

Dave Taylor: Yeah, that’s pretty much all the news from Lake Woebegon.

Durk Price: Well, the only other thing I was going to tell you is my house is over the halfway mark out in Colorado so I’ll be headed out there soon and so I may be coming knocking on your door one of these days in lovely Boulder. And, do you still got 90 inches of snow in the ground out there?

Dave Taylor: No, through some aberration of weather, we actually have pretty much got it all melted.

Durk Price: Oh good.

Dave Taylor: Yeah, actually and just this week, you know, Joel Comm?

Durk Price: Yeah, oh sure.

Dave Taylor: Yeah, Joel just moved up to Loveland.

Durk Price: Oh really?

Dave Taylor: He’s in the hood too so we’re expecting that we should be able to pull together a pretty darn good internet marketing mastermind group. There’s a lot of sharp people out here.

Durk Price: Yeah, I know James Omdahl. I was on BumpZee with him and I’m going to try to come out there and inspect the house sometime in April so I may try to get some guys together, you know, and if we can pull that, that’ll be a lot of fun.

Dave Taylor: Yeah, that’ll be fun except I might be in Hawaii. You know, I’m very focused on taking holidays. So in fact my goal, I’m sort of slowly quantifying this in the last month or two, is my goal to spend 25% of my time on holiday.

Durk Price: That’s a great one.

Dave Taylor: That just seems like a good way to measure things.

Durk Price: Well, my goal is to get to Colorado and get my last kid into college and I got my head down for that so…

Dave Taylor: There you go. And then…

Durk Price: Then, well I’m worried about it, you know.

Dave Taylor: Then your whole life will be a holiday.

Durk Price: Yeah, I got my house here in Dallas on the market and so, it went on the market yesterday, already had somebody in today, so that’s good. But, anyway, so I appreciate this as always, good talking with you and I’m going to shut this off unless we want to do some kind of attribution for each other just to smoke ourselves up.

Dave Taylor: No, we’re okay.
[Laughter]

Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains three weblogs, the Intuitive Life Business Blog, focused on business and industry analysis, the eponymous Ask Dave Taylor devoted to tech and business Q&A and the Attachment Parenting Blog, discussing topics of interest to parents. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs.

[Intuitive Life Business Blog] -> http://www.intuitive.com/blog/

[Ask Dave Taylor] –> http://www.askdavetaylor.com/

[Attachment Parenting Blog] –> http://www.APparenting.com/