By Durk Price
It looks like this week’s theme is sales and communication. I must have that on the brain. There is a lot of great stuff in these articles about what to do and what not to do. Happy Reading!!
This is a very, very interesting article on using the Internet to help drive direct selling efforts. I interviewed at Mary Kay cosmetics years ago and they were already powering their sales force with online leads. Now everyone understands the power of direct one-to- one sales. The old becomes new again. Is Direct Selling the Next Driver of Startup Commerce Companies?
Does using empathy and understanding the similarities of who you are talking with to better communicate with them? And is it the same as manipulation? Good sales people so naturally develop empathy with their clients that trust and many times friendships follow. Is that manipulation? I think not. Do Salesmen use Similarity to Manipulate you?
Here is a great article about communicating through questions. I bought the book that was noted in the article too. To me, asking leading questions is a great way to honor the other person. As long as you listen and “hear” the answer. The Worst Kind of Question You Can Ask