Brian Clark nails it again in this great post about content. I have added my emphasis in “red” below. Its the old tree falling n the forest… or what comes first the chicken or the egg. But it is so good to hear it so clearly stated. Thanks Brian.
Why Content Promotion is a Virtuous Necessity
January 26th, 2007 | Copywriting, SEO Copywriting, Social Media Marketing
If you create great content and no one knows about it to link to it, you’re spinning your wheels. A combination of content as well as social networking, link networking, public relations and gaining editorial visibility as well as viral and individual link solicitations will all work together synergistically. Building a community of consumers of your content as well as relationships with the media in your industry is the distribution network necessary to gain the most link value out of creating great content.
Content or promotion? Yes to both.
It’s no secret that I’m a content guy. But I’ve always promoted my content behind the scenes to get started in a niche, and I may have been guilty of taking it for granted that everyone understood that as well. To rectify, I recently followed up my post about cornerstone content with one about getting the word out.