Durk Price: I’m happy again today to have Dave Taylor on this podcast. Today, we’re going to talk about. I’m looking for his guidance on corporate podcasting. And, what that means to me is that as a result of me being a blogger for the last six or seven months or so and people have seen my blog and clients have seen my blog, I’ve been asked to help them set up blogs.

That’s relatively straightforward. The second part of it is with time and resources, these people don’t have the time or resources to really consistently post to the blogs so they’ve asked me to be their corporate blogger so to speak. And, in the back of my mind, is kind of what happened to Wal-Mart when someone asked them who is writing their blog and they said they had an employee doing it when in fact it is our PR company.
And, while I’m no Wal-Mart, I think even with smaller companies, we don’t want to be in any potential conflict of interest on their behalf. So, there’s probably no better person to kind of ask this question than Dave and so, Dave, what about all that stuff?

Dave Taylor: Well, that’s an interesting question, Durk. And thanks for having me on. The first thing is that it strikes me that there are two facets to this because there’s the side of how do you market your service.

Durk Price: Yes.

Dave Taylor: And then, there’s the side of what are your recommendations to a client in terms of how it’s disclosed what your relationship is with their organization.

Durk Price: Yes. That’s it exactly.

Dave Taylor: Right. So in the former, I would say that there are definitely models out there like Bloggers For Hire and things like that and I’m a little leery of recommending that because I think that if you say bloggers for hire, it doesn’t sound like it’s a very expensive service.
And, I think that the expectations of a company that would bring on board and organization like that would be, oh I don’t know, may be 5 or 10 bucks an article, and I’m guessing you’d rather be at a higher price point than that.

Read the rest of this entry »

SmugMug is a company I met at Commission Junction University. Markham Bennett was the Affiliate Manager and being 6′7″ tall stood out in the crowd. Being only slightly shorter myself, we had a natural affinity. Palling around with Markham and Mike Allen of Shopping-Bargains.com led to a podcast we did together and posted on Affiliate News review on MediaSwamp.com (to hear the podcast, click here). Today TechCrunch sent out an excellent report on SmugMug’s progress and I thought I’d share it with you.

SmugMug: The (Anti) Web 2.0 Company

Posted: 22 Jan 2007 04:38 AM CST

SmugMug CEO Dan MacAskill, who has said “maybe I just don’t get this ‘Web 2.0′ term” in the past, is proceeding to teach those of us who claim to know exactly what it means a thing or two. The company launched a suite of stunning new features tonight.SmugMug, which took its first customers in late 2002, is the go-to service for serious photography nuts. 100,000 paying customers have uploaded over 100 million photos. The company has 19 employees, is profitable, and has never taken outside funding. Revenues are in the $10 million per year range, MacAskill tells me.

Read the rest of this entry »

Posted in Affiliate News, CJ, Podcasts | No Comments »