Last weekend my house mates and I decided to make the best of the great summer weather and have company over for dinner. When brainstorming about what to cook I remembered something so quintessentially “summer” that I wouldn’t dare neglect it: THE GRILL. I’m not going to lie and tell you I [...]
From KaTom.com

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Lately, I haven’t had much time to do any baking, which is a little depressing for me, because that’s one of my favorite things to do. But I also realized, that I never posted pictures of the cakes I did before I got into my “no-baking” slump. So I am now posting them for [...]
From KaTom.com

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This post is brought to you by The Ringer: News and Views on Pay-Per-Call, a blog managed and maintained by RingRevenue.  Here is a link to the original article. We hope you enjoy reading and welcome your comments on our blog.

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In performance marketing, we operate under the premise that if we can track it, we can optimize it and we can ultimately make more money. When it comes to tracking, tracking the sale and what drove the sale is key. Essentially, consumers make purchases via three different channels: online, in person or via the phone. For years, marketers have been highly successful at optimizing the online channel. Clicks are pretty easy to track on a CPA basis. In store purchases are a little harder to track in terms of the campaign that drove the sale, though there are many mobile applications that are looking to change that. Tracking phone calls has been historically a little bit more tricky to accomplish. Direct-to-consumer marketers using TV, Radio and print have used call tracking for years to see how ads are performing, but the technology hasn’t made it easy to understand real results on a CPA basis for these media types. For online marketers, tracking phone sales back to online campaign spend has been nearly impossible and in the affiliate channel even created a point of friction between Advertisers and Publishers.

“Leakage” is a term used in the affiliate channel to refer to sales that occur via the phone but were ultimately driven by a publishers promotional efforts. When a consumer picked up the phone to complete a purchase, get a quote for insurance or so forth, the publisher driving that call via a banner ad, search campaign or other promotional method would not get credit for the sale. This has become such a prevalent issue between advertisers and publishers, that in many cases, advertisers end up removing or demoting the display of their phone number at the request of their publisher partners.  

While this reduces the problem associated with leakage, unfortunately it creates a bigger problem. Customer satisfaction. A recent poll by Harris Interactive found that 54% of consumers want human interaction before making big-ticket purchases, 77% want more live assistance when making online purchases and 53% abandon their shopping cards due to lack of human interaction.

Removing phone numbers or making them hard to find creates a poor consumer experience.  

So how do we solve that problem and create a win-win for advertisers and publishers?  

Pay-Per-Call.  Here’s how it works for Advertisers:

With RingRevenue’s Pay-Per-Call platform, advertisers have the ability to create call-based campaigns just like they would click based campaigns. Publishers apply to promote those campaigns using unique phone numbers and get credit for sending qualified calls through to the advertiser. 

And because phone numbers are ubiquitous and easy to track, promotions can be run anywhere.  Not just online. Publishers can take advantage of new promotional methods and media types, while advertisers benefit from increased distribution.  See what I mean about a win-win?  And by the way, both advertisers and publishers benefit from the fact that phone sales typically convert at 30-50%, compared that to clicks at 1-3% and carry an average order value of 1.5-2 times online orders.  Who wouldn’t want more phone calls? 

RingRevenue’s Pay-Per-Call platform is available on the leading affiliate networks. It is easy to get started. Contact us today or check out our latest newsletter for links to sign up with some of our partners.

Want to stay up to date on all the latest news?  Subscribe to our blog by email or RSS.  Or get monthly updates by subscribing to our newsletter: http://eepurl.com/ucnR.
RingRevenue

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This post is brought to you by The Ringer: News and Views on Pay-Per-Call, a blog managed and maintained by RingRevenue.  Here is a link to the original article. We hope you enjoy reading and welcome your comments on our blog.

———————————————————-

In performance marketing, we operate under the premise that if we can track it, we can optimize it and we can ultimately make more money. When it comes to tracking, tracking the sale and what drove the sale is key. Essentially, consumers make purchases via three different channels: online, in person or via the phone. For years, marketers have been highly successful at optimizing the online channel. Clicks are pretty easy to track on a CPA basis. In store purchases are a little harder to track in terms of the campaign that drove the sale, though there are many mobile applications that are looking to change that. Tracking phone calls has been historically a little bit more tricky to accomplish. Direct-to-consumer marketers using TV, Radio and print have used call tracking for years to see how ads are performing, but the technology hasn’t made it easy to understand real results on a CPA basis for these media types. For online marketers, tracking phone sales back to online campaign spend has been nearly impossible and in the affiliate channel even created a point of friction between Advertisers and Publishers.

“Leakage” is a term used in the affiliate channel to refer to sales that occur via the phone but were ultimately driven by a publishers promotional efforts. When a consumer picked up the phone to complete a purchase, get a quote for insurance or so forth, the publisher driving that call via a banner ad, search campaign or other promotional method would not get credit for the sale. This has become such a prevalent issue between advertisers and publishers, that in many cases, advertisers end up removing or demoting the display of their phone number at the request of their publisher partners.  

While this reduces the problem associated with leakage, unfortunately it creates a bigger problem. Customer satisfaction. A recent poll by Harris Interactive found that 54% of consumers want human interaction before making big-ticket purchases, 77% want more live assistance when making online purchases and 53% abandon their shopping cards due to lack of human interaction.

Removing phone numbers or making them hard to find creates a poor consumer experience.  

So how do we solve that problem and create a win-win for advertisers and publishers?  

Pay-Per-Call.  Here’s how it works for Advertisers:

With RingRevenue’s Pay-Per-Call platform, advertisers have the ability to create call-based campaigns just like they would click based campaigns. Publishers apply to promote those campaigns using unique phone numbers and get credit for sending qualified calls through to the advertiser. 

And because phone numbers are ubiquitous and easy to track, promotions can be run anywhere.  Not just online. Publishers can take advantage of new promotional methods and media types, while advertisers benefit from increased distribution.  See what I mean about a win-win?  And by the way, both advertisers and publishers benefit from the fact that phone sales typically convert at 30-50%, compared that to clicks at 1-3% and carry an average order value of 1.5-2 times online orders.  Who wouldn’t want more phone calls? 

RingRevenue’s Pay-Per-Call platform is available on the leading affiliate networks. It is easy to get started. Contact us today or check out our latest newsletter for links to sign up with some of our partners.

Want to stay up to date on all the latest news?  Subscribe to our blog by email or RSS.  Or get monthly updates by subscribing to our newsletter: http://eepurl.com/ucnR.
RingRevenue

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IN THE NEWS

What if those rave reviews you read about a contractor are ringers posted by his daughter — or if your supposedly in-stock sink order doesn’t ship for two weeks, throwing off your entire work schedule?

Follow these tips to avoid glitches and get the most for your money.

To find a contractor: Sites that are driven by consumer ratings are your best bet. That’s because you get to see what as many as hundreds of prior customers say about all the pros in your area.

Renovation wizard: Will your project pay off?

Just watch for sites with anonymous postings and ads that appear in search results that look like positive ratings. In the New York, Chicago, and Los Angeles metro areas, or a few counties in New York, Connecticut, and Florida, check out Franklin-Report.com, which compiles user comments into Zagat-like ratings.

Beyond those regions, a good alternative is Angieslist.com, which charges $5 a month, and uses the credit card info to prevent anyone from creating more than one login in order to post multiple revews.

To vet a contractor: The next step is to talk to former clients and visit current and completed job sites. Sadly, there are no e-ternatives to doing this in person.

But there is one key step you can do online: a background check. Get a report about a contractor’s licensing, bonding, insurance, bankruptcy, civil judgments, criminal background, liens, and credit rating for $13 at contractorcheck.com, run by the credit bureau Experian.

To order supplies

Sites run by home-improvement chains (such as HomeDepot.com and Lowes.com), boutique manufacturers (BeadBoard.com, Horizon-Shutters.com), and specialty e-tailers (eFaucets.com, TileShop.com) offer bigger selections than local retailers do. But the main attraction is price: Discounts of 10% to 50% aren’t uncommon.

Just keep in mind that if something goes wrong, those savings could turn into cost overruns. As with any online purchase, you run the risk of shipping damage or late deliveries, which can derail a project with multiple tradesmen working around one another’s schedules.

So order online only if your contractor okays it and provides technical specs; you’re far enough ahead of the installation date to make other arrangements if there’s a problem; the site is an authorized dealer for the brands you’re buying; and if possible, you’ve seen the product firsthand.

Otherwise, buy locally. It’ll be easier to get matching items quickly if needed, and you’ll avoid having to deal with a faraway call center if a problem arises.

To Read the original article click here: eFaucets Featured on CNNMoney.com

From eFaucets.com

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The bathroom toilet is one of the largest water wasters in your home.

Want to Improve toilet performance and not flush your hard earned cash down the toilet? If your home had its toilets installed more than 10 years ago, you may be flushing your money and conservation down the drain. Replacing an old toilet could automatically and permanently cut your home water consumption by 25% or more. Newer technology not only saves water, but can actually improve performance and work quietly.

Toilets that flush 1.28 gallons or less, when compared to a 3.5-gallon toilet, can save a homeowner up to 16,500 gallons of water per fixture per year.

Here are 4 recommended toilets that can save you energy and cash.

Schon N2225 Toilet  $119.00 (Click for Special Offer)
1.28 GPF High Efficiency Round Front Toilet Tank & Bowl.

• 16 1/2″ Chair Height Bowl
• 2″ Fully Glazed Trapway
• Large 10″ x 20″ Footprint, Excellent for Fetrofitting
• Adjustable Rough-in - 10.5″ to 12″
• Bowl Weight: 48.5 lbs.
• Bowl L: 26.8″ x W: 15″ x H: 16.5″
• Tank Weight: 35.9 lbs.
• Tank L: 17.7″ x H: 14.2″
• 1.28GPF HET Flapperless toilet tank white
• Patented Niagara Flapperless Low-maintenance and Leak-free Flush System
• Sweat Free Tank
• No Double Flushing

EPA WaterSense Certified, High Performance Bowl Design and Limited Lifetime Warranty

• 12″ Rough-In and 2″ Fully Glazed Trapway
• Large 10″ x 20″ Footprint, Excellent for Retrofitting
• Bowl Weight: 49.5 lbs.
• Bowl - L: 28.9″ x W: 15″ x H: 16.5″ (16 1/2″ Chair Height Bowl)
• Tank Weight: 28.7 lbs.
• Tank L: 17.2″ x W: 8.8″ x H: 13.9″

Best Flush Performance - 1000 MaP Score
EPA WaterSense Certified with Limited Lifetime Warranty

• Large 10″ x 20″ footprint, excellent for retrofitting
• Chrome plated top mounted flush button
• Bowl Weight: 51 lbs.
• Bowl - L: 28.9″ x W: 15″ x H: 16.5
• 2″ fully glazed trapway
• Tank Weight: 31 lbs.
• Tank L: 17.9″ x W: 8″ x H: 15.7″

With Dual Flush the High Efficiency dual flush volume of 1.6GPF (solids) or 1.1GPF (liquids). Powerful high performance flush is clog-free. This toilet for sure saves money and water with a separate lowe 1.1 GPF flush for liquids. Meets HET Rebate Standards which means High Rebate $$$$$ Dollars. 

Schon Toilet N2310 $238.00 (Click for Special Offer)
1.0 GPF Pressure Assisted Elongated Toilet
Best Flush Performance - 1000 MaP Score
EPA WaterSense Certified

• 2″ fully glazed trapway
• Large 10″ x 20″ footprint, excellent for retrofitting
• 12″ rough-in
• Just as quiet as a conventional toilet
• Limited Lifetime warranty on porcelain
• Bowl Weight: 50.8 lbs.
• Bowl L: 28.75 x W: 15″ x H: 16.5″
• No double flushing
• Sweat free tank
• Tank Weight: 40.7 lbs.
• Tank L: 20.3″ x W: 9.4″ x H: 13.9″

This Pressure assisted toilet is using Sloan Flushmate IV Technology which comes with a 10 year warranty. The toilet virtually clog free and Saves Money using 37.5% Less Water then a 1.6 GPF Toilet and 71% Less Water than a 3.5 GPF  Toilet. It should be noted that with all that power, this toilet is just as quiet as a Conventional Toilet.

The Faucet Expert™ highly recommends Schon toilets as a quality and low cost solution to Energy Efficient toilets. This brand is private labeled through major internet retailers such as eFaucets.com. This means you are not having to pay the Bold advertising of some major adverting brand. This means you get the same energy saving toilet at a lower price.  So not only will you save money on your purchase, but you wont be flushing wasted dollars down the toilet by consuming less water. Schon is also a major private labeler of high end sinks and faucets. Schon faucets are some of the most luxurious faucets in the market at an affordable price.

From eFaucets.com

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Cuisipro is internationally recognized for their elegant and innovative kitchen tools. Cuisipro works hard to produce kitchen tools that not only look appealing, but make your job in the kitchen easier. They ensure each of their products are designed to tackle a specific task with precision, quality and ease.
Chefs and bakers all over the [...]
From KaTom.com

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Although I’ve been obsessed with cooking since I was a young girl, I didn’t actually pick up baking until just a few years ago. If you bake you’ll quickly agree that it is both a precise science and an art…one which intimidated me. My first “creations” were honestly horrible; desert dry biscuits, salty pastries, and [...]
From KaTom.com

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Last week the VigLink team travelled to Affiliate Summit East in New York. As always it was a great show and we met with lots of new publishers and have a number of interesting partnerships in the works. Affiliate Manager Erin Mead was active as ever – working with the affiliate networks and lots of merchants for more coverage and better rates.

CEO Oliver Roup presented at the conference. His talk was titled “Affiliate Freakanomics” and he broke down the disparity between CPC and CPA advertising and why CPA often doesn’t achieve the same payout percentages CPC has, despite being a more accountable lower risk form of advertising. He conclusion is optimistic and he offers suggestions for how publishers can move in the right direction. Check out his presentation below.

Viglink

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